It is possible to download 3D files and with some basic coding knowledge, add them to your website. View a working example
3D files can be displayed by adding Google's model viewer component to your website. Full details of how to add the component are available here.
Augmented reality functionality can be added using some extra code that will display a button if a users device is compatible. See here for details.
Augmented reality is only available on IOS from version 13 and Android from this list.
Firefox browser is not currently supported.
If a users device is compatible, this icon will be displayed.